Amazon’s seller policies are always evolving, but 2025 has already seen a sharp spike in enforcement. Sellers are reporting more sudden suspensions, faster takedowns, and fewer warnings. Whether you’re a solo private label seller or managing a full-scale FBA operation, ignoring the latest updates could shut down your storefront overnight.
Here are thirteen new or recently updated Amazon policies that could lead to account suspension if you’re not careful—and what to do to stay compliant.
- AI-Generated Content Disclosures Amazon has started requiring transparency around AI-generated content. Sellers using generative tools to create product listings or A+ content may need to disclose this to Amazon, especially in categories where misrepresentation could mislead buyers.
What to do: Disclose AI-generated content when prompted. Avoid exaggerated claims or features unsupported by evidence or reviews.
- Restricted Ingredient Updates (Supplements & Cosmetics) In April 2024, Amazon began requiring third-party verification for all supplements. Some ingredients once allowed are now banned, and listings are being flagged or pulled without warning.
What to do: Re-audit supplements and cosmetic formulations. Ensure your labels, claims, and ingredient lists meet the updated guidelines to prevent Amazon account suspension from happening.
- Documentation Gaps Triggering Auto-Suspensions Amazon’s AI now auto-flags documentation gaps. Missing or expired compliance documents like safety certificates, brand authorizations, or invoices may result in instant listing suppression or account suspension.
What to do: Upload and maintain all compliance docs in the “Manage Your Compliance” hub. Back up certifications and renew them early.
- Inaccurate Product Dimensions = Suspension Amazon’s 2025 FBA fee changes have made product dimensions a serious issue. Misstated dimensions can be seen as fee manipulation, triggering suspensions or listing blocks.
What to do: Physically re-measure SKUs. Update your listings with accurate package sizes to avoid system flagging.
- Overseas Trademark Mismatches Amazon now checks for consistency across international trademark records. A mismatch between your U.S. and China brand registrations can get listings flagged.
What to do: Align your trademarks globally. Get authorization letters if your manufacturer owns the IP.
- “Greenwashing” Claims Under Scrutiny Terms like “eco-friendly” or “sustainable” are now tightly regulated. Amazon may remove listings making environmental claims without third-party certification.
What to do: Provide proof for all sustainability claims. Upload supporting docs to the compliance dashboard.
- Increased Scrutiny on Dropshippers Dropshippers must now demonstrate full control over fulfillment. Delayed tracking or inconsistent inventory updates from suppliers is triggering mass ASIN takedowns.
What to do: Work with reliable suppliers. Integrate real-time tracking. Consider hybrid models like partial FBA.
- Product Title Requirements As of January 2025, titles must follow stricter formatting rules:
- Max 200 characters
- No excessive repetition
- No banned characters like !, $, or {}
What to do: Review and revise all product titles to align with new format standards.
- FBA Compensation Policy Changes Amazon revised its reimbursement rules in March 2025:
- For lost/damaged items before an order is placed, reimbursement is now based on cost of goods (not retail price).
What to do: Track your inventory carefully and prepare for lower reimbursement ceilings. Check out for FBA Product search solutions here.
- Reimbursement Claim Window Reduction As of January 2025, the claim window for damaged/lost FBA inventory has shrunk:
- From 18 months to just 2 months.
What to do: Set up weekly inventory audits and file claims promptly.
- Seller Liability Insurance Requirements Amazon no longer requires itself to be listed as an “additional insured,” but now expects sellers to actively notify them of insurance changes or expiry.
What to do: Monitor your policy timelines. Notify Amazon proactively when coverage is updated.
- Stricter Return and Refund Policies Amazon now demands faster and more precise responses to return requests. Delays or poor customer service can result in policy violations.
What to do: Respond to return inquiries within 24 hours. Maintain a streamlined return and refund process.
- Enhanced Compliance Enforcement Amazon is tightening rules across the board to combat counterfeits, misinformation, and unsafe products. Listings are more frequently auto-flagged and suspended based on algorithmic audits.
What to do: Perform a full compliance audit monthly. Join seller communities and stay current with Seller Central announcements.
Final Thoughts Amazon is no longer giving the benefit of the doubt. The platform’s automated enforcement system means sellers need to operate with absolute precision. Think of your seller account as a fragile asset—one mistake can take it down for weeks or months.
Stay alert. Stay compliant. And stay in business.
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