Selling on Amazon comes with high expectations, especially regarding order fulfillment. One of the most serious violations a seller can commit is confirming shipment without actually fulfilling the order. This practice can result in immediate account suspension due to a breach of Amazon’s trust and policies.

Why This Violation Is So Serious
When you confirm a shipment on Amazon, you’re telling both the customer and Amazon that the order is on its way. If the item is never shipped—or shipped significantly late—it causes poor customer experience, chargebacks, and negative feedback. It also signals to Amazon that you’re not meeting their performance and policy standards.

Confirming shipment without fulfillment is considered fraudulent behavior and is a violation of Amazon’s Seller Code of Conduct. Whether intentional or accidental, it reflects poorly on your account’s integrity.