Amazon Suspension: “Maybe Inauthentic” Claim Explained

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If you’ve received a “Maybe Inauthentic” suspension from Amazon, it means the platform suspects that one or more of your listings may involve products that aren’t genuine or don’t meet authenticity standards. This type of suspension can be frustrating—especially if you’re confident your products are legitimate.

Amazon takes product authenticity very seriously to protect buyers and maintain marketplace trust. Even if your items are real, missing paperwork, inconsistent supplier records, or customer complaints can trigger this suspension.

What Triggers a ‘Maybe Inauthentic’ Suspension?

Common reasons include:

  1. Customer complaints about fake, used, or poor-quality items
  2. Lack of invoices or poor-quality documentation
  3. Sourcing from unauthorized or gray-market suppliers
  4. Inconsistent product packaging or labeling
  5. Listing products with misleading brand claims

Amazon’s systems flag listings based on buyer feedback, internal audits, and AI-driven compliance checks.

CLIENT BACKGROUND 2

This suspension can certainly be fixed, but will take multiple appeals and a detailed plan of action before
we can get you selling again. On average it takes 8 appeals and revisions of the plan of action before we get your account reinstated.

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