Homie Homie Amazon PPC Case study

Homie Homie logo featuring bold black typography and a stylized orange script, representing an online marketplace for home and accessories.

Homie Homie is an online home & accessories marketplace across the UK, focusing on fringe artists & studios' products. We appreciate the beauty of creation from the ground, and hope everyone is able to pursue the true passion bravely. So we collab with fringe artists & studios, and give them support.

And mostly importantly, give the market new colours to see. So you can discover fringe products that's rarely found elsewhere, and bring them home with indescribable satisfaction.

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Colorful knot-shaped cushions arranged on a cozy bed with decorative pillows, a woven basket, and a vase of dried plants, reflecting Homie Homie's focus on unique home accessories.
Rocket model launching with vibrant orange flames, symbolizing innovation and creativity in product marketing for Homie Homie, an online marketplace for unique home accessories.

Problem:- Inability to achieve a high profit

Clients Requirements: Making Brand Competitive and Profitable

Solution

Illustration of three characters engaged in Amazon PPC strategy: a woman with a megaphone and shopping cart, a man sitting on a computer showing sales analytics, and another man on the phone with a clipboard, emphasizing digital marketing and sales optimization.
  • We did a detailed analysis and developed a strategy to maximise the sales. We started with sponsored product campaigns targeting keywords, which allowed us to attract customers at the buying stage at the bottom of the marketing funnel.
  • We focused on longer tail brand keywords to continue to defend the brand.
  • We created Sponsored Display and Sponsored Brand campaigns to increase brand recognition and product rankings
  • We created a staggering PPC campaign and optimized keywords to target a wider audience.
  • Listing optimisation: the quality of the listing and photos is very important, so we updated photos, improved the quality of content, added keywords etc. to attract more customers and help in better sales conversion.
  • We also calculated that the cost of vouchers was a small investment compared to the benefit generated and began running discount vouchers which helped us to increase the conversion rate on the sessions that are generated on these product listings.
  • We created a staggering PPC campaign and optimized keywords to target a wider audience.
  • We closely monitored campaigns and dynamic change bids to help them reach their target ACoS.
Hands typing on laptop displaying marketing analytics graphs, with additional charts on screens, illustrating PPC campaign performance and sales optimization strategies for Homie Homie's online marketplace.

Result

Chart displaying January 2023 PPC sales data for Homie Homie, showing sales of $159,842.11 and ACOS of 22.67%, illustrating performance metrics before service optimization.

January PPC Sales (Before our service) :
Sales: $159842.11
ACOS: 22.67%

feb

February PPC Sales (After our service) :
Sales: $212801.40
ACOS: 19.99%