As an Amazon seller, your account is your most valuable asset. One suspension can halt your cash flow, jeopardise your inventory, and even threaten the future of your business. The good news? Amazon doesn’t suspend accounts without warning. If you know what signs to watch for, you can take proactive steps to correct issues before they escalate. Here’s how to tell if your Amazon account is at risk—and what you should monitor daily.
- Check Your Account Health Dashboard
Amazon provides sellers with an “Account Health” dashboard that serves as a real-time report card. This dashboard includes three core performance metrics:
- Order Defect Rate (ODR) – Should stay below 1%.
- Late Shipment Rate – Must remain under 4%.
- Pre-Fulfillment Cancellation Rate – Should be below 2.5%.
If any of these metrics are in the warning zone or consistently trending upward, your account is at risk of a performance-based suspension.
- Warnings and Policy Notifications
Amazon doesn’t always suspend an account immediately. In most cases, sellers will first receive policy warnings or performance notifications through their Seller Central Performance Notifications tab. These could include:
- ASIN violations (e.g., product misrepresentation)
- Review manipulation notices
- Inauthentic complaints
- Intellectual property (IP) complaints
Even one unresolved warning can put your account under manual review or lead to a pre-emptive suspension if additional complaints arise.
- Listing Removals or Suppressions
If Amazon removes/suppresses/ suspends your listings due to product condition, authenticity, or safety concerns, it’s a sign that your account is under scrutiny. Repeated issues across multiple ASINs can result in account deactivation, especially if you don’t appeal or address the cause promptly.
- Customer Complaints and Negative Feedback
Consistent complaints from customers—whether via negative feedback, return reasons, or direct messages—signal potential trouble. Common complaints that lead to account reviews include:
- “Not as described”
- “Inauthentic product”
- “Item used or damaged”
- “Did not receive product on time”
These complaints are tracked by Amazon’s algorithms and can impact your Order Defect Rate and overall account standing.
- Suspicious Activity or Verification Issues
Any unusual activity—such as sudden sales spikes, changing banking info, IP address mismatches, or identity verification failures—can trigger Amazon’s fraud detection systems. If you’ve recently made changes to your account details or location, it’s important to verify all changes are legitimate and well-documented.
- Linked or Related Accounts
Amazon forbids operating multiple seller accounts without permission. If your account becomes linked to a previously suspended or compromised account (via IP, device, address, or tax ID), your account may be flagged for potential abuse and risk suspension.
Your Amazon account won’t be suspended without cause, but you must actively monitor your metrics, notifications, and seller behaviour to stay in good standing. Pay close attention to your Account Health Dashboard, address warnings promptly, and don’t ignore suppressed listings or customer complaints. Knowing your risk level—and acting on it—can be the difference between long-term success and an unexpected suspension.
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