Spicom Amazon PPC Casestudy

SPICOM TRADING LTD is one of UK’s leading wholesale distributors of over 1000 high-quality products and stocks a large range of goods ranging from Kitchen Appliances, Cooling Appliances, Home Accessories, Personal Care, Sport Accessories, Home Decor, House Hold, Baby Care, Toys, Clocks, Accessories & Tools and more. SPICOM’s strength is in securing Branded Clearance parcels. SPICOM offers high-quality products without compromising on customer service and has built up a high reputation for selling high-quality products.

Stuffed animals in a net hammock, featuring a variety of plush toys including a monkey holding a banana, surrounded by bears, frogs, and other animals, with a large bear and a smaller bear stacked on the bottom.
Roll of bubble wrap being pulled, illustrating packaging materials used in e-commerce and product distribution.
Pyramid of bright yellow tennis balls with a mesh bag containing additional balls, representing sports accessories for sale by SPICOM Trading Ltd.

Problem:- Unable to manage their entire amazon account and to grow their business.

Business meeting with individuals discussing strategies, notepad and pen on the table, focus on collaboration and planning for Amazon PPC optimization.

Clients Requirements

  • New Product Creation
  • Parentages
  • Listing Optimization
  • Brand Store
  • A+ Content
  • PPC

Solution

Illustration of three professionals engaging with Amazon PPC strategies: a woman with a megaphone and shopping cart, a man using a laptop with financial data on a screen, and another man on a phone with a clipboard, emphasizing sales growth and digital marketing optimization.
  • New Product Creation – SPICOM has a new pipeline of products to launch, so we created a strategic plan to launch the products and gain market share.
  • Parentages: Many of their existing products had varieties of color and sizes but had no parentages and only a few ASINs were ranking very well. So we created parentages to boost sales on the products that needed to increase sales.
  • Listing Optimization: Focused on SEO optimization of existing listings that had very low sales conversion to improve their ranking, in,dexing and traffic.
  • Brand Store: After optimizing the listings and A+ creation, we created a brand store and linked all products to the store to create a rich shopping experience and increase engagement.
  • PPC Campaigns: They were running few campaigns with less than optimal results. While they had a high number of impressions but had consistently high ACOS which showed that they were targeting the wrong audience. So we created sponsored product campaigns with the main keywords and competitors to attract the maximum amount of traffic.
  • A+ Content: In order to boost sales conversion, we created A+ Content to showcase the product’s features and benefits with the help of enhanced product images, and text placements on the product detail page.
  • With the improvement of both the product listing and the advertising campaign, sales increased compared to previous years. Listing optimization and PPC campaigns played the major role in achieving the goal.
Laptop displaying marketing analytics with colorful graphs and charts, surrounded by team members discussing Amazon PPC strategies and performance improvements.

Result

Chart displaying sales and ACOS metrics for PPC campaigns, showing £119.02 in sales and 37.39% ACOS on July 1, 2021, relevant to SPICOM's Amazon PPC case study.

Before:
Monthly Ordered Sales: £27,055.22
PPC Sales: £119.02

Sales and ACOS trend chart showcasing SPICOM's PPC campaign performance, highlighting sales of £22,302.12 and ACOS of 27.34% as of January 1, 2023.

After :
Monthly Ordered Sales: £77,188.13
PPC Sales: £22302.12