Amazon Account Management –
Case Study – Home Essence Ltd
Case Study – Home Essence Ltd
Client Background
Our client, a mid-sized Amazon seller in the home and kitchen category, was struggling with increasing competition and declining ad efficiency.
They wanted to scale their business but faced challenges in managing daily operations and optimizing their PPC campaigns.
Challenges Faced
High Acos (Advertising Cost of Sales) with underperforming PPC campaigns.
Difficulty in managing product listings and customer support.
Inefficient keyword strategy leading to poor organic rankings.
Lack of time and expertise to manage day-to-day operations effectively.
Our Solution
We provided a dedicated Virtual Assistant to streamline their operations and a PPC specialist to optimize their advertising strategy. Our key services included:
Account Management
Daily monitoring and handling of customer queries.
Listing Optimization
Improving product titles, descriptions, and images.
PPC Management
Optimizing ad campaigns for better conversions and reduced Acos.
Keyword Research & SEO
Identifying high-converting keywords to improve organic rankings.
Competitor Analysis
Adjusting strategies based on competitor performance.
Implementation Strategy
Conducted a full account audit to identify inefficiencies.
Implemented a data-driven approach by refining keywords, adjusting bids.
Assigned a skilled VA to manage daily operations, customer service, and listing optimization.
Weekly performance reviews to fine-tune strategies.
Results & Metrics
30% revenue growth within three months.
Acos reduced from 40% to 22%, increasing profitability.
Organic ranking improved, leading to a 40% increase in non-paid traffic.
Customer response time reduced by 60%, enhancing the brand’s reputation.
Client Testimonial
“Working with this team was a game-changer for our Amazon store. The VA helped us manage operations smoothly, and the PPC specialist optimized our ads, reducing costs while boosting sales. We couldn’t be happier with the results!”
