How to get Amazon Best Seller and Amazon’s Choice
Amazon’s algorithm determines the search ranking of a particular product. Simply put, the Amazon Best Seller mark is awarded to the product that has the highest number of sales in a specific category. Also, Amazon’s algorithm updates the best seller ranking every hour.
Although Amazon never specified the exact metrics influencing the best seller rank, it is evident that sales history and sales velocity play an essential part in determining the best seller rank of a product.
Here are some ways to maintain consistent sales and potentially get the Best Sellers Mark.
1) Creating an optimized product listing
To create an optimized product listing, you need to perform keyword research. This will significantly help you understand your consumer’s behavior better.
The most common way is to go to Amazon.com and type in the first few keywords of your own product. Amazon then will offer a few suggestions from which you can select the ones that are relevant to your listing.
2) Targeting the right category
Not all categories in Amazon are similar, and certain categories are highly competitive than others. It is easier to get the best seller mark in a smaller niche or subcategory.
3) Maintaining competitive pricing
Competitive pricing wins more sales. This can lead to better product ranking. Offering your product at a resonable price can be acceptable for the consumers.
Tracking your competition and coming up with competitive pricing will boost your chances to get the Amazon Best Seller Mark.
4) Creating a concrete advertising strategy
Availing the Amazon pay-per-click (PPC) advertising campaigns are a great way to boost your sales and ranking. Sellers can take advantage of this to easily outrank the competition.