Amazon Suspension: Trademark Counterfeit Infringement Explained

If your Amazon account has been suspended due to a Trademark Counterfeit claim, it means you’ve been accused of listing or selling products that are fake or unauthorized copies of a registered brand. This is one of the most serious IP violations on Amazon, often resulting in immediate suspension and removal of listings.
Amazon is committed to protecting intellectual property rights and consumer trust. Selling products that are even suspected of being counterfeit can trigger enforcement action—even if the products are genuine but lacking proper authorization or documentation.

What Is a Trademark Counterfeit Infringement?

Trademark counterfeit refers to the unauthorized use of a registered brand’s name or logo on goods that imitate genuine products. This includes:

Selling products that appear to be from a known brand but aren’t
Listing branded items without being an authorized reseller
Using logos, packaging, or trademarks in a way that suggests affiliation
Selling products sourced from non-authorized or grey market suppliers

You may receive a counterfeit claim even if your items are authentic—but lack valid proof of authenticity or supplier authorization.

What Happens After a Counterfeit Complaint?

When a brand files a complaint:

Amazon removes the affected listings immediately
Suspends your selling account (sometimes without prior warning)
Requests documentation and a detailed Plan of Action (POA)
May hold your funds during the review process

This suspension can certainly be fixed, but will take multiple appeals and a detailed plan of action before
we can get you selling again. On average it takes 8 appeals and revisions of the plan of action before we get your account reinstated.