Getting your Amazon account reinstated after a suspension is a major relief—but it’s only half the battle. While you may now have permission to sell again, full recovery takes time and effort. From regaining your previous sales volume to restoring customer trust and algorithmic standing, the post-suspension phase can feel like rebuilding from the ground up.
So, how long does it really take to recover after your Amazon account is reinstated? The answer depends on several factors, including the nature of your suspension, how long you were deactivated, and how you manage your operations moving forward.
- Account Visibility May Be Temporarily Affected
Even after reinstatement, many sellers notice that their listings don’t instantly return to their previous search rankings. During the Amazon account suspension, your products were likely removed or hidden from the platform, which can lead to a drop in visibility and sales velocity. Amazon’s algorithm favours consistent performance. If your account was inactive for several days or weeks, it may take 1–4 weeks to regain traction—especially if you rely on organic traffic. - Buyer Trust Takes Time to Rebuild
If your suspension was triggered by negative customer experiences—such as late shipments, inauthentic complaints, or poor product condition—buyers may still be cautious about purchasing from your store. Even though Amazon allows you to sell again, rebuilding your reputation with high-quality service and fast fulfilment is essential. Expect to spend at least 30–60 days focusing on improved customer service, managing returns efficiently, and avoiding further complaints. - Performance Metrics Need to Be Stabilized
Amazon monitors sellers closely after reinstatement. Your Order Defect Rate (ODR), Late Shipment Rate, and Valid Tracking Rate will all be under heightened scrutiny. If any metrics remain at-risk levels, your account may be flagged again or re-suspended.In the first 4–6 weeks, focus on exceeding Amazon’s minimum performance requirements to show that you’re committed to compliance and improvement. - Inventory and Operations May Need Restructuring
If your suspension disrupted your supply chain or led to FBA inventory removal, it could take time to restock and organise your operations. Depending on your logistics setup, recovering inventory flow and FBA status might take 2–6 weeks, especially if you’re dealing with international suppliers or third-party warehouses. - Marketing and PPC May Need a Fresh Start
If you paused advertising during suspension, or lost traction due to decreased traffic, you’ll likely need to relaunch your PPC campaigns and optimise your listings again. Don’t expect immediate results—campaigns may take 2–3 weeks to ramp up and regain efficiency.
While reinstatement is an important milestone, full recovery after an Amazon suspension can take anywhere from a few weeks to several months. The timeline depends on how long you were suspended, how severe the original issue was, and how aggressively you work to rebuild your account’s health and visibility.
Patience, consistency, and a commitment to best practices are essential. Treat reinstatement as a fresh start—and use it wisely to avoid future setbacks.
If you are looking for expert help, then reach out to our Amazon Suspension Experts here.
