On-Time Delivery Rate (OTDR) Amazon Suspension

An On-Time Delivery Rate (OTDR) suspension occurs when Amazon determines that a seller consistently fails to ship orders within the promised time frame, which negatively impacts the customer experience. Amazon holds sellers to high standards to ensure customers receive their products promptly. If a seller’s On-Time Delivery Rate falls below the required threshold—typically 97%—Amazon may suspend the account to maintain marketplace integrity.

The On-Time Delivery Rate measures how well sellers adhere to their stated shipping timelines. When an order is placed, the seller commits to a shipping and delivery schedule. If the seller consistently misses these deadlines or fails to provide valid tracking information, it reflects poorly on their performance and can lead to a suspension.

Common Causes of Low On-Time Delivery Rate:

Late Shipment Processing

If the seller fails to ship products within the processing time promised on the listing, it results in late deliveries.

Delayed Shipping

Issues with inventory management or shipping carrier delays can cause late arrivals.

Unreliable Shipping Services

Using unreliable carriers or failing to meet shipping commitments can directly affect delivery timelines.

Incorrect Handling Time

Listing inaccurate handling time on products, leading to shipping delays beyond the seller’s control.

This suspension can certainly be fixed, but will take multiple appeals and a detailed plan of action before
we can get you selling again. On average it takes 8 appeals and revisions of the plan of action before we get your account reinstated.