Come up with the right introduction

At the beginning of the appeal, it is best to describe yourself and your company briefly. You must also include the basic details such as including the name of your seller account. Further, you can explain what went wrong and how you can rectify the issue.

Don’t rush to submit the first appeal

We understand that a suspension might be overwhelming and may lead you to take action hastily. It is also important for you to do something at the earliest, however, it is also essential to ensure that you don’t end up doing something that damages your business permanently.

Without a well-thought POA, the appeal is usually wasted, and Amazon hardly restores a user’s account with an unconvincing appeal.

Unless it’s a minor problem, reinstating the account can take days or even weeks.

Multiple accounts must be suspended daily, and investigators only give a quick and superficial glance to each appeal. Hence it is vital to send an appeal with utmost detail and precision.

Get all the information together

Amazon account suspension appeal requires you to compile all the details before you send an appeal across so that you don’t end up missing any aspect.

It’s critical to acknowledge your mistake and brainstorm solutions to correct the same going forward. You must comprehend the grounds for your suspension because that ensures that the same issue doesn’t recur in the future.

Do not submit a generic plan of action

Working in haste might lead you to pick up a generic POA from the internet, which can be counterproductive. As with all things, there is no one-size-fits-all approach even when working with a Plan Of Action (POA).

You must also adhere to Amazon’s formatting requirements, while also keeping away from a generic template, as a template can be recognized easily.

Your plan of action should talk about the underlying causes, steps taken to address them, and the processes that ensure that such violations don’t occur in the future in detail.

It is always best to opt for professional help to ensure that nothing goes wrong at the 11th hour.

Structuring it correctly

Poorly constructed plans of action might make it more difficult for you to get your Amazon account reinstated. Hence creating a structure on priority lays a strong foundation.

The basic format should consist of an introductory paragraph, a description of the problem, your preventative measures, and a conclusion. Instead of feeling the need to write lengthy, overly descriptive paragraphs, the appeal POA should be concise and straightforward. Although there is a ton of information online that delves deeply into the best structures for an Amazon Appeal, it is best to not overcomplicate stuff but rather have a simple approach.

Explain what went wrong

Whatever the reason for your suspension, it is best to explain the same with detail and clarity. You must mention the issues and their causes.

Any performance issues you have are a direct result of internal business issues that you have failed to address. Hence, it is always a good idea to identify the underlying causes after receiving the suspension email and dive deeper into the issues that have gone amiss.

Never criticize Amazon or voice your disapproval as that will result in further issues.

Explain the previous measures to tackle the issue

Once you’ve determined the cause of your suspension, reflect on what caused it and take immediate action to fix the problem. For instance, if numerous customers have voiced complaints about your product, besides just assuring them of a resolution, it is best to take action to improve your offering or offer compensation right away. Then describe in your letter of appeal what steps you have already taken to address and rectify the problem.

Describe your actions when your account is reinstated

Further, you should highlight the actions you’ll take after your account is reinstated. So that your account can avoid future issues and make sure you are up to Amazon’s and your customers‘ standards, specify which remedies or rules will be enforced.

Make sure not to make any unrealistic or vague declarations or promises. Sometimes, Amazon won’t reactivate a suspended Amazon Seller Account until they can verify that the seller has followed the suggested plan of action.

Formatting the appeal

You must submit your appeal in the format specified by Amazon to ensure that it doesn’t lose its impact. Needless to say, it needs to be in a formal format.

You may further drive clarity and conciseness with clear headings and by dividing the text into paragraphs.

Additionally, it is best to proofread the text several times after its written to ensure that it complies with Amazon’s requirements, and then you can send Amazon the appeal.

Submitting the appeal

After completing this step, sign into seller central, navigate to your suspension notification and then click “Appeal decision” to submit your appeal.

Sellers should be patient and avoid sending endless emails to Amazon in a row because Amazon might take longer than 48 hours to respond.