Once you’re on Amazon, you’ve probably put a lot of work into selling your items. The marketplace has become more and more competitive for sales as its sellers-base continually grows. It’s difficult to make sure that your items are found and bought by customers.
It’s no surprise that its popularity continues to rise with sellers, 4 times as many people make a million in sales on Amazon. With thousands of money being spent every minute globally on the site, we thought it would be a good idea to share some tips to help you increase sales, starting today.
#Tip 1 – Optimize Product Details for Search:
If you want customers to buy your products over others, you first have to make sure that they can find them. A customer can type in very specific product information like “Wireless Bluetooth Headphone with TF Card Support”. Either way, that customer can narrow down to the exact item they’re looking for.
Amazon uses your product information and details to match a customer’s search for your items. Therefore, it’s critical that you provide Amazon accurate product information and as much of it as you can. This includes product title, description, product identifiers, search terms, size, color, etc. Don’t ignore this type of information. Removing irrelevant or messy text from your product feed information will see you improve your rankings. Furthermore, using language, images, and styles which are creative, humorous or urgent will make you stand out more – even more so if you have limited time offers or discounts.
It’s how customers find your products and know they’re buying the right thing.
#Tip 2 – Stay competitive and win the Buy Box:
A lot of new sellers make a mistake of forgetting that behind each and every of the competitor’s listings is an organic, conscious human being who wants to succeed just as much as you do. Not just some mindless computer. They’re just enthusiastic in the sales process, researching, testing ads, and split testing. And also want a Victory in this.
Amazon states that along with availability, fulfillment and customer experience, pricing is important to winning the buy box.
Every Amazon sellers strive to own the Buy Box. If you don’t know what that is, it’s the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts. So, those who win the Buy Box often see an increase in sales.
What makes winning the Buy Box difficult is that Amazon uses a top-secret algorithm to determine whose products are shown in the Buy Box.
While we can’t tell you the exact steps you need to take to win the box, we do know that low price, inventory availability, fulfillment options, seller ratings, and positive customer reviews are all important factors in winning.
The buy box is critical for sellers that offer the same products sold by multiple sellers. You’re competing with them for the Buy Box.
#Tip 3 – Get Reviews:
Reviews also play a big part in your ranking on Amazon. The frequency and the overall number of reviews you get will help Amazon determine your rank. Be careful not to break Amazon’s terms of service with respect to soliciting reviews, but do try to solicit reviews. You’ll need them. Especially early on when you’re trying to get some resistance for a new product.
Product reviews can go either way for sellers. Great reviews can attract more buyers. Bad reviews can quickly lead to a decrease in trust and sales. The hardest part about reviews is that they aren’t required, and you can’t control what people say.
Here are some quick tips for getting the most out of your Amazon product inserts:
- Focus on a single objective – getting an Amazon review.
- Be clear and concise, don’t overload them with information.
- Ask them to contact you if they have a problem (instead of leaving a bad review).
One of the best ways to increase reviews is to simply ask customers to do so. Customer reviews really can either make or break your success when selling on Amazon.
#Tip 4 – Launch with promotions:
There are millions of products on Amazon, and even in a niche category that doesn’t have a lot of competition, you might be going up against 25 or more sellers selling similar products.
Therefore, it’s critical that you kick off the product by offering discount promotions.
By using promotions, you have a chance of making a sale skyrockets. And Amazon’s algorithms see this as your product is in demand. If it thinks that your product is in high demand, it’ll rank it, placing it at the top of the search results for any relevant keywords.
How to launch a product with promotions?
- Determine how many promotional items you need to give away.
- Once you know how many promotional products you’ll have to give away, create a promotion. Just go to Advertising > Promotions > Percentage Off. Then, set up your promotion there. It takes about 12-24 hours for Amazon to okay your listing, but once it’s live you can start promoting it.
- Advertise your products to buyers who are looking for deep discount deals.
And that’s it. This has been the big Amazon launch “hack” for a number of years and is still pretty effective.
#Tip 5 – Make Customer Service a Top Priority:
Finding customers is half the battle. Keeping them satisfied is a full-time job. Knowing all about the latest technologies, best practices, and industry trends in customer service can help you with this effort — and make sure the service you’re providing is top notch.
Customer service is the role dedicated to helping customers get the value they paid for from a product or service, especially when things go wrong. Many businesses have a dedicated customer service department, but those invested in delivering great support experiences make providing their customers with the right level of support a company-wide responsibility.
When selling on Amazon, this means responding to customer inquiries, quickly dealing with disputes in a professional matter, and handling returns with ease. In short, always put the customers’ needs first.
For some companies, proper customer service process can mean a lot of extra work. One of the benefits of using FBA is that Amazon handles returns and customer service for you. Take this into account if you’re considering using FBA.
#Tip 6 – Consider Using Fulfillment by Amazon:
Fulfillment by Amazon (FBA) is an Amazon service that is designed to make selling easier. All you have to do is send your inventory to Amazon and when someone orders one of your products, Amazon fulfills the order and ships it to the buyer. You have to pay for storage and shipping, but the cost is often discounted. You can also use FBA to fulfill products you sell through other sales channels.
When you join FBA your offers become more visible and more competitive: your FBA products are eligible for One Day Delivery, Free Delivery options so you gain access to millions of our loyal customers. FBA may also help you compete for the Buy Box which appears with the “Add to Cart” option when customers click on a product they wish to buy. In a recent Amazon survey done in 2014 among FBA Sellers in India, 86% reported enjoying a sales increase after they started using FBA. With FBA, you store your products in Amazon’s fulfillment centers, and let the Amazon pick, pack, ship, and provide great customer service for your products.
However, FBA isn’t for everyone. In some cases, you might find that the fees are too high for its advantages.