Valid Tracking Rate Amazon Suspension – What does it mean?

A Valid Tracking Rate (VTR) suspension occurs when Amazon determines that a seller’s tracking information is not consistently accurate or up to their standards. Amazon requires that all shipments have valid tracking numbers to ensure that orders are delivered on time and to improve the overall customer experience. If a seller fails to provide valid tracking information for a significant number of orders, it can lead to a suspension of their account.

Amazon sets specific performance targets for Valid Tracking Rate (VTR). For most sellers, the target is 95% or higher. This means that at least 95% of your shipments must have valid tracking numbers uploaded to Amazon’s system. Failure to meet this target can lead to account deactivation, as it indicates potential issues with fulfillment or the seller’s reliability in providing timely and traceable shipments.

Common Causes of a Low Valid Tracking Rate:

Failure to Upload Tracking Information

Sellers may forget or neglect to enter tracking details into Amazon’s system after shipping an order.

Invalid or Incorrect Tracking Numbers

Using tracking numbers that don’t work or are not from legitimate carriers can result in a low VTR.

Using Unreliable Shipping Carriers

Some shipping carriers may not provide tracking information, or their tracking systems may not integrate properly with Amazon.

Delayed Shipping or Lost Packages

If shipments are delayed or lost, tracking may not be updated in time, affecting your VTR.

This suspension can certainly be fixed, but will take multiple appeals and a detailed plan of action before
we can get you selling again. On average it takes 8 appeals and revisions of the plan of action before we get your account reinstated.