A product storefront is an excellent way to present a clear and comprehensive picture of your brand to potential customers. By approaching this method, the customers can access all your products at once. Although, you can create multiple categories for their ease. Furthermore, you can showcase all of your products in an aesthetically pleasing manner, which enhances the professional touch of your brand.
Product storefronts can also act as your professional site. On your website, you can showcase the best-selling product you want to feature and hide the other items. It also gives you the power to control and modify your storefront however you like.
Additionally, since your storefront exclusively sells items of your brand, you can stop fretting about prospective buyers favouring your competitors over your brand. Because of this, many businesses using social networks are eager to use their storefront as a call to action feature or as a means of making a sale.