First, we start with what we know about Amazon’s review system. Amazon’s sole driving factor is its customer hence, the customer review is everything that matters to Amazon. It works on the strategy of gathering customers’ reviews before and after any purchase. These reviews are constantly promoted and every product that is available on the Amazon list has a star rating system. These star ratings are given by customers via reviews and queries.
Reviews are considered one of the top-notch models for Amazon. Since Amazon is a digital platform the trust issue will always be the weak point of the business. To gain customers’ support they constantly work toward the authenticity of the product and the seller account. Hence, the previous reviews act as guidance for the authenticity of the product for new buyers.
There is no doubt that Amazon is known for its standing as a customer-driven network. Therefore it is crucial to generate genuine reviews on the platform to prevent any kind of problem in the future because of their strict policy.