As the proverb says, a picture is worth a thousand words. But in the case of Amazon, it’s worth a thousand dollars. According to research from Amazon, images improve the overall experience for customers as it is easier for customers to find, evaluate and purchase products. Images are the most important part when trying to stand out from the crowd and attract customers. Excellent product images are instrumental in convincing shoppers to buy.
It’s all about Quality!
As the customers choose the products by watching images, they must be of high-end quality so that they can represent the product in detail. To increase and achieve your sales target, you cannot ignore the use of image better than the average product photo. Images are not just an optional extra; they are an absolute necessity. Without superior images to showcase your products, you’re not even in the race.
One thing is for certain that you can’t ignore product images on Amazon.
All the Sellers should be using multiple images that show the product from alternative viewpoints. Great photographic images can help keep visitors on the page longer, increase click-through rates and improve the products’ conversion rates. You can’t afford to neglect good product images as your Amazon business success depends on it.
Text in Your Amazon Images:
Not all product features are obvious from pictures alone. Of course, you do have a dedicated description and features area in your Amazon listings. But likely, many customers won’t make it much farther than the pictures. You can highlight any unique features or benefits right in the picture.
By adding text to a basic image of your product allows customers to quickly and easily see if the product features fit their needs. Be sure that the text works harmoniously with the image, matching it in style and quality. Show shoppers how they might use your product or the differences between your product and competitors, to help them quickly grasp your unique sales proposition.
Customers want to know exactly what they’re getting. So show them the features, benefits, and how your product will fit into their life by using the text in images.
The images on your listing should create an experience for shoppers that gives them a good idea of what the product is and how it can benefit them. Since they don’t have the opportunity to see or touch the product in person, they are relying heavily on your images when it comes to making a purchase.