2. Online shoppers rely on purchasing decisions by researching on different sites, apps, and social media platforms
Today’s online shoppers are evolving. Not only are they relying on their purchasing decisions based on retailer apps but also through a cacophony of online data tools like traditional search engines (Google, Bing, etc.), social media sites, and more.
50% of online shoppers search product inspirations on Instagram
50% discovered new products on traditional search engines
63% uses Amazon as their initial product research online site destination
63% do their product price comparisons on retailer sites like Amazon or Walmart.com
Cross-platform shopping is now the new norm. Therefore, it’s important to integrate retail, search, and social marketing strategies.