How to run Sponsored Products Ads
Now that we’ve learned the importance of Sponsored Products Ads to your Amazon Seller Account, let’s move on to how to run it.
You must ensure first that you are meeting the following requirements before running a Sponsored Products Ads campaign on Amazon. This includes the following:
- Amazon Seller Account: All advertisers should have an active Amazon Seller Account.
- Shipping: All advertisers should be able to ship the products anywhere in the country they are in.
- Amazon Brand Registry: This is specifically required when using a headline search ad. This is primarily used to protect intellectual properties and provide an increased user experience.
When all requirements are met, you can now set up your Sponsored Products Ads Campaign. Here are the steps to follow in setting up your Sponsored Products Ads:
Step 1: Go to the Campaign Manager in Amazon Seller Central and ensure you’re on the Sponsored Products tab, not the Headline Search Ads tab.
Step 2: Click on the ‘Create campaign’ button.
Step 3: Create your campaign’s name, duration and budget. For your campaign’s name, it is highly recommended to include your sponsored products name together with your target advertising cost of sales (ACoS).
Step 4: Decide whether you want to run a manual or automatic targeting campaign. Once decided, you’re already done.
Difference of Manual and Automatic Campaigns
Manual Campaigns will let you set your own keywords for your products. This will give you more control of the bid price, and you will be able to tailor-fit your bids to either maximize your sales or hit your target ACoS.
Automatic Campaigns will let Amazon use the product information to target the ads to all relevant searches. You will not be able to choose keywords, and this will let Amazon be in control of your bids. Automatic Campaigns are great for beginners because of their simple setup.