It’s not a new fact that customers who get personalized attention are more likely to connect with the same brand for their future purchases. The success of a brand depends on how well they serve their customers with good quality products and services. Customer engagement is a key factor that not just enhances your sales but build a long-term community of followers for your brand.
Shoppers can follow their favourite brands and get notified on sales, offers or new product launches. This also allows the brands to create a relationship with their shoppers and communicate with them.
Well, the customer engagement tool on Amazon is more than just emails and notifications. It’s a marketing tool if used effectively can help you build long-lasting customer relationships. With this tool, your brand can increase your products’ visibility, communicate and market your product directly to the shoppers, and finally create loyalty to amazon customers around your brand.